Dunforce is a fintech start-up. Based in Barcelona, it offers a SAAS Service to otomate the invoice collection.Every company send invoices and nowadays, 50% f them are paid late. Dunforce allow this companies to structure theirs invoice collection. This automation reduces errors and allows companies to reduce theirs DSO.
Dunforce is targeting 2 markets : Small companies (10 – 50M€ of turnover) and big companies.
In their Marketing strategy we decided link Inbound, Maketing automation and Cold E-mailing.
This strategy was based on white paper creation by Valentin Decker. Each of theses White paper follow a different theme (Small growing companies, subcontractors…). Their goals was to educate Dunforce’s target about the issues they face and existing solutions.
This content was released through different communication channels : Advertising (Facebook, LinkedIn, Adwords…) a newsletter every 15 days and social media posts.
Theses white papers were sometimes written with partners, to gain with their reputation and visibility.
In this inbound Marketing Strategy, I took care of handling all the communication channel, from creating the ads to handling the audiences. I also designed the whole graphical content used in the ads. I managed the Landing pages creation via Hubspot.
This content was also promoted via Marketing Automation.
Marketing Automation is a way to automate marketing actions according to your leads’ actions. For example, send an e-mail when a user visit a page, send him reminder about an abandoned cart…
At Dunforce, we worked on a full strategy of Lead Nuturing and Lead scoring.
when a user fill-up a forrm, he is put in a 5 emails loop, sending them content that can interest him.
Marketing Automation has been put in place for new visitors and also the ones targetted by Cold E-mailing.
Web Scrapping & Cold-Emailing
Web scrapping is a Growth Hacking technique, allowing us to get e-mail address of targeted contacts, extracting data from websites. At Dunforce we worked in a weekly basis of identifying the target getting the data and creating an e-mail campaign.
Before the campaign, we identified the target, from a list of potential interested sectors. I tok care of getting the company’ data (website, name of the CEO, CFO…) through different means (Linkedin, societe.com…). With theses data and using hunter.io, I got automatically the contact email addresses.
We created 5 E-mails answering the sector’s issues. Theses e-mail weren’t maid to sell the product but to present the issues that the company is facing.
Theses Marketing strategies are the ones we created while I was working at Dunforce. They allow the company to grow in terms of visitors and leads.
Bastien is a talented Growth-hacker. Between technique, problem solving and Marketing. Bastien is engaged and a proposition maker. He will carry your project as his. I recommend Bastien
Thibaud Petitdemange – Directeur commercial & Marketing
Every company is different, every solution is unique. Marketing is a permanent test. At Dunforce, after 6 month of testing, we finally found a solution allowing us to reach our target and objectives. This solution is a mix between inbound Marketing, Marketing Automation and cold e-mailing. However, we’re always working to improve it and every day it’s getting better.